A Bologna website: the site confirms what the city already says

A website for a Bologna business exists to confirm a name, not to introduce one: visitors have already heard about you from someone, and they want hours, address, prices and a person. If the site does not confirm those four things, word of mouth stops there.

The local figure is 387,971 residents in 2023 in the municipality of Bologna, read from Wikidata on 1 November 2026, with the Città metropolitana di Bologna as the province. That is just under half of Turin: fewer alternatives per search, and the name of anyone who works well travels.

A market where people know each other by name

In a city this size the recommendation chain is short: one happy client tells two or three people, and those people open the site to check. So the site does not have to win anyone over, it has to remove doubt. The details that remove doubt are few and concrete, and they are almost never company values.

The five details that remove doubt

• Who answers: the name, role and photo of the person the client will meet at the counter or on the phone.
• Real hours for today, not a generic year-round schedule, with exceptional closures written down.
• Address with the street number and a useful landmark: the street name alone is not enough in the old town.
• Reviews with a date and a source, not a row of stars with no text: readers look for a case like theirs.
• A price band or an entry price, because someone who already heard the name wants to know if they can afford it.

What changes for a business of 3 to 15 people

At that size there is no department updating the site: there is the owner and two colleagues doing the work. The selection criterion is not design, it is who can change an opening time on a Saturday morning. If every edit needs a quote, the site stays frozen at week one and starts lying about hours, which is the fastest way to lose a client who was already convinced.

The cost: national ranges apply here too

A 5-10 page showcase site in Italy sits between €1,500 and €4,000; a single landing page between €400 and €1,200. Those are national ranges: our dataset holds no per-city prices, and a pricier Bologna quote needs extra items to justify it, not a local market. At this size the item worth pinning down is the annual maintenance cost and who does the work.

Three catalogue records

Team 01 from Shadcn Space is the grid with photo, name and role: the page that answers «who will I meet». Testimonials 01 from Shadcn UI Blocks sets reviews in a column with the name of whoever wrote them, and a timeline such as Timeline 01 tells the story of the business in four steps. The licence is declared by the publisher and needs checking on the block; previews are free, the full code sits in the Pro plan.

The limitation to state up front

No block in the catalogue verifies a review, links it to an order or syncs it with an external platform: they are React and Tailwind interface components. You build the social proof yourself, and you keep it current by hand. A site showing reviews from three years ago does the opposite of what it promises.

# nome, indirizzo e telefono coincidono tra pagina e dati strutturati?
curl -s https://www.esempio.it | grep -o '"name":"[^"]*"' | head -3
curl -s https://www.esempio.it | grep -o '"addressLocality":"[^"]*"'

# la pagina dichiara gli orari di apertura?
curl -s https://www.esempio.it | grep -c "openingHoursSpecification"

For a business this size the model is described in a craft business website, the costs in what a website costs; the agency versus DIY comparison is in agency or DIY.