A website in Brescia: 196,446 residents, one page per service

A website in Brescia holds up when every service has its own page. With 196,446 residents in 2023, the highest figure among the five cities covered here, local demand spreads across different requests and a single page cannot catch them all.

Read the number for what it is: residents, not customers. It still says something useful. A city this size produces more kinds of search, and more kinds of search make a generic page pointless: someone looking for an electrician and someone looking for an accountant type different words and expect different answers.

The five rows come from the same file, read on 1 November 2026, and share the same reference year: they can be compared. They say nothing about local prices and they do not measure competition; they place the city on the right scale.

One page, one request

• URL and H1 name the service: /services/electrical-systems beats /services on every specific search.
• The copy answers three questions: what you do, who you do it for, how to get a quote.
• The FAQs at the bottom use the questions that reach the phone, not the ones the office likes writing.
• Every page carries one call to action: call, write or book. Two equal calls cancel each other.

The menu that says everything in three items

If you sell six services and the menu holds eleven items, the visitor does not choose: they leave. Three items in the bar (services, work, contact) and the rest inside the services menu, ordered by demand. The bar is not a map of the company, it is the shortest road to a quote.

curl "https://ui.eneawork.it/api/blocks/category/header?limit=200" | jq '.category.count, (.blocks | length)'

Blocks from the catalogue

The feature category holds 53 blocks: they describe a service in three lines, they do not fill a home page. Header 2 from efferd is the bar with a mobile drawer and a nested menu, the one that carries six services without crowding the first row. FAQs Grid 01 from creative-tim/ui is the question grid for the bottom of every service page. Licence declared by the publisher as «see source»: check it on the block page.

The limitation to state up front

The catalogue gives React and Tailwind interfaces, not an architecture: you decide the page split, the URLs and the titles. There is no local page generator, no CMS and no link to the Google listing. On WordPress the blocks work as a structural reference. Previews are free, the full block code sits in the Pro part.

Cost: the ranges are national

Page count is the lightest item, but the range moves: a 5–10 page site sits between 1,500 and 4,000 euro, a 15–40 page site between 4,000 and 10,000. Copy makes the real difference, at 40–120 euro a page when someone else writes it, nothing when you write it from an approved outline.

For the full picture read what a website costs, for the technical base what a company website must have, for visibility get the site indexed by Google. The platform comparison is in WordPress, Wix or React components. Nearby pages: Bergamo and Modena.