A Turin website: the spec sheet beats the slogan

A supplier's website in Turin is judged on one thing: whether a procurement office can find the spec sheet without calling. Someone looking for a machined part or a surface treatment does not care how long you have existed, they want material, tolerance and lead time.

The local figure gives the market scale: 841,600 residents in 2023 in the municipality of Turin, read from Wikidata on 1 November 2026, with the Città metropolitana di Torino as the province. That is a mid-size city: less competition on the generic term, more weight on reputation and references.

The reader is a technician

A procurement manager works with a part number, a quantity and a date. If the site does not give those three, they open the PDF catalogue or call another supplier. For a manufacturing company, the difference between a useful site and a decorative one sits in the product page.

Four pages an industrial client actually uses

• Products by family, with a list you can filter by material and use: the entry point for anyone who does not know the part numbers.
• A page per part number, with a dimensioned drawing, tolerances, treatment and units.
• Quality and certifications, with downloadable documents and the expiry date next to each one.
• Quote, with the four fields needed to answer: part number, quantity, material, date.
• Find us, with heavy-vehicle access and loading and unloading hours.

What changes for a company of 50 to 250 people

At that size the catalogue already lives in an ERP, and the site must not duplicate it: it has to publish the public part ahead of it. Three consequences. First, product pages need to be generated from data, not written one by one, or the first new price list makes them obsolete. Second, each product family needs an owner, because one salesperson cannot answer for everything. Third, a customer area with tailored price lists is its own project, not a page of the showcase site.

The cost: national ranges, not Turin ones

A 15-40 page company site in Italy sits between €4,000 and €10,000; a 5-10 page showcase site between €1,500 and €4,000. Those are national ranges, the same ones we publish for every city: our dataset holds no local prices. On a technical catalogue the item that gets missed is generating the product pages and maintaining them, which grows with the number of part numbers.

Three catalogue records

Stats 01 from ephraimduncan is a labelled row of numbers: parts produced, part numbers in the catalogue, years of supply. Feature 01 from Shadcn Space carries three columns of specifications with an icon. The table category holds 13 blocks from 4 publishers and is the one to use for bills of materials, not for marketing numbers. The licence is declared by the publisher and needs checking on the block; previews are free, the full code sits in the Pro plan.

The limitation to state up front

The catalogue holds no PIM, no spec sheet generator and no ERP connector: these are React and Tailwind interface components. Past fifty product pages the problem is the data, not the layout, and it has to be solved before choosing blocks. On WordPress these blocks work as a structural reference, they do not install as they are.

# quante schede prodotto sono indicizzate
curl -s https://www.esempio.it/sitemap.xml | grep -c "/prodotti/"

# la scheda dichiara dati strutturati e un codice
curl -s https://www.esempio.it/prodotti/esempio | grep -c "application/ld+json"
curl -s https://www.esempio.it/prodotti/esempio | grep -o '"sku":"[^"]*"'

The costs item by item are in what a website costs, annual maintenance in what it costs to maintain a site; the agency versus DIY comparison is in agency or DIY.